Typography
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Product Designer shaping SaaS experiences for 10+ years.
Based in The Netherlands.
Available for work
Han Solo
How in-app guides have significantly enhanced onboarding by reducing time-to-value, boosting feature adoption, and decreasing churn and support costs.
How Sana Commerce Cloud’s redesign boosted growth, won customers, and secured a ‘Strong Performer’ spot in Forrester Wave, challenging industry giants!
How enhancing the "Saved Search" functionality helped improve discoverability, reduce search time, and increase user satisfaction.
Work Experience
Oct 2022 - Dec 2024
ChannelEngine
Nov 2021 - Sep 2022
IFS AB
May 2015 - Nov 2021
Sana Commerce

Empathy Fuels Everything
I solve real problems by understanding the people behind them and designing with heart.

Comfortable in the Uncomfortable
I embrace ambiguity and see change as a design opportunity.

Fail. Learn. Repeat.
Iteration is the process. I use failures as data points to refine my approach.

Clarity Through Complexity
I simplify the messy, turning complexity into clarity without losing depth.

Design is a Team Sport
I co-create with PMs, engineers, and stakeholders. Shared goals and open feedback lead to better products.

Creative, Yet Systematic
I combine imagination with method, validating ideas rigorously to build scalable solutions.

Business-Savvy Designer
I connect user value to business outcomes, integrating design into the strategic core.

Driven by Curiosity & Craft
I explore various fields to enrich my design thinking.